When the project is completed next year, de Paor hopes that drivers will experience a kind of subtle visual symphony made up of the road, its already existing landmarks and new insertions into the spare pieces of land which, like with any big road, run along its side. The most dramatic of these works will be three wooden towers, each 100ft tall, called the Ethel, Guy and Henry Tudor Rockets, after Ethelburga (a local Saxon saint), Guy Fawkes and Henry VIII. "They will make the Angel of the North look like a toy," de Paor says, modestly.