ShowbizBum cheeks take a lickingMetro11 April 2012Game show contestants usually vie for prizes such as a holiday, car or even a date.The People's Book of Records aims to get participants to excel in a range of 'alternative' feats.Questionnaires were sent out by programme makers asking: 'Do you know anyone with a dog who is light-hearted and up for being on TV? Smearing on a foodstuff of your own choosing, how many times can you get your dog to lick your bum cheeks in a minute?'To give contestants some dignity, they will be given special trousers to wear, with circular holes cut from the seat. Another challenge will see how long contestants can stare at a dog's bottom without blinking.Executive producer Phil Gilheany said: 'It's innocent fun.'The show will appear on Channel 4 next year.MORE ABOUTChannel 4Microsoft ExcelMicrosoft OfficeTrousers