British Sea Power rock BT Digital Music Awards
So what happens when you team up rock stars, record industry execs and the odd ex Big Brother contestant in Camden's Roundhouse? Well they politely eat their dinner and cheer for the winners if they are at the BT Digital Music Awards.
This year saw British Sea Power, Iglu &
Hartly, Sam Beeton and Ida Maria perform. But the audience, which included Mathew Horne amongst guests, couldn't get enough of Beardyman. The beatboxer stole the show and received a standing ovation.
This is London caught up backstage with one of the bands nominated for the Artist of the Year title, British Sea Power.
CLICK HERE to listen to our exclusive British Sea Power interview.
The show, by Fearne Cotton and Rufus Hound, will be broadcast on ITV2 on Saturday. But if you can't wait until then for the results, here they are:
Artist of the year - Radiohead
Best pop artist - Kylie Minogue
Best rock/indie artist - Coldplay
Best urban artist - Wiley
Best video podcast - The Zutons
Best music store - iTunes
Best innovation - Kylie Konnect
Breakthrough artist of the year - Vampire Weekend
Best official music site - Coldplay.com