Brad and Depp are 'the coolest'

Hollywood golden couple Brad Pitt and Johnny Depp were crowned kings of cool yesterday - as celebrity couple Jordan and Peter Andre were named distinctly naff.

A survey of urbanites - city dwellers aged 18 to 44 - were asked to say who epitomised 'cool'. Depp and Pitt were seen as having it in abundance, along with Keira Knightly, Jude Law and David Beckham.

However, the soccer star and wife Victoria were also included the list of least cool celebrities. Andre and new love Jordan, along with her bitter rival Jodie Marsh, completed the list of most uncool stars.

The study coincided with the launch of Cool Brandleaders 2004, an initiative from the Superbrands organisation with Metro as its official media partner. The coolest names were Selfridges, Dazed and Confused magazine, Agent Provocateur lingerie, Hakkasan Chinese restaurant in London and Goldsmith's College.