Boy band hits town

With the recent success of Pop Idol proving voter apathy may apply to politics but not to choosing between two young male crooners, artist Anthony Gross's Band Of One project featuring his manufactured computer-graphic boy band is particularly timely.

Installed in the Tube level window of Tower Records as the second in a series of installations commissioned for the space, Band Of One includes lightbox images and animated video of Gross's five identical androgynous blond, boy-band clones. There is no music to promote but images also appear inside the store and merchandise sold as limited-edition artworks include snap-on mobile phone covers and T-shirts signed with the band's generic signature.

Band Of One is a progression from an earlier project called Culture Of One that also looked at the idea of male posturing, the media and identity but through the creation of male fashion model clones. Whether Band Of One is celebrating or subverting its subject is intentionally unclear. 'Like Pop Stars and Pop Idol you can both hate and love the idea,' Gross explains. 'They're media artifice laid bare but there's also something about them I want to embrace.' Band Of One, from Fri 15 Mar, Window Pain Project II, Tower Records, Piccadilly, W1 (020-7352 4976). Mon-Sat 9am-midnight, Sun noon-6pm. For more info see www.bowieart.com.