Starting with the humble canvas clad Dunlop Green Flash plimsole in the mid 1930s, these shoes were worn by Great Britain’s Grand Slam Champion Fred Perry who won Wimbledon three times in the iconic footwear. This original trailblazer has since snowballed and can now been seen as part of today’s Gen Z street style.
Fred Perry on the prestine grass courts during The Chanpionships in 1936
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Skipping forward a good few decades Adidas signed up Stan Smith in 1978 to endorse its first ever leather tennis trainers (which were original created in the mid 60s and named after Robert Haillet, a French tennis player who retired from the sport). The shoes have remained a stalwart in the brand’s collection and evolved into the fashion footwear they are today.
Bjorn Borg winning Wimbledon in 1980
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On the cusp on the late 70s and early 80s, Nike entered the arena with its ‘Wimbledon’ shoe sporting the label’s iconic Swoosh sign. John McEnroe wore these in the famous 1980 final on the hallowed turf of SW19. You may remember that famous tie-breaker against Bjorn Borg, who incidentally had his signature Diadora Elite sneakers on show. In turn, these quickly become casual classics.
Andre Agassi in 1990
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Then the game changer arrived. Andre Agassi stole the headlines in the 90s with his colourful hot pink lava kit, long flowing highlights locks and neon blitzing Air Tech Challenge II pumps from Nike - duly setting a trend for years to come. Technological advances in the marketplace and competition was hot on its heels, which included Reebok and Michael Chang’s Victory Court Pumps.
When ‘Pistol’ Pete Sampras smashed onto the centre court scene (circa 2000), nobody could stop him and Nike’s Air Ocillate sneakers which he wore for the best part of his career - adding several grand slams to his CV.
This paved the way for Adidas to muscle its way back into the action in 2004 with arguably its most iconic and indestructible ‘Barricade’ pair to kick of the modern era. Champions including Ana Ivanovic, Justine Henin, Marat Safin, Novak Djokovic and Andy Murray contributed to their popularity and success.
Ana Ivanovic winning the Roland Garros in 2008
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In 2010, during Rafa Nadal’s fifth Roland Garros title campaign of clay court dominance (as well as sweeping up all three Masters 1000 tournaments in the same year) and following on from his pirate gear phase, we could only marvel at his Nike Air Max Court Ballistec 2.3s, which catapulted these tennis shoes into the limelight.
Rafael Nadal’s Nike Air Max Court Ballistec 2.3 at Roland Garros in 2010
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Roger Federer then turned up the heat during the opening round of Wimbledon in 2013 with his orange sole Nike Vapor 9s. Officials told him to stop wearing them, as they did not adhere to their strict all white dress code. The following year Nike Air Jordan landed as well as Serena Williams’s NikeCourt Flare. Williams’s shoe included a unique ankle support collar and the inspiration for this came from Kobe Bryant’s basketball sneakers.
Serena Williams wearing NikeCourt Flare at the 2014 US Open
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Nowdays, top level professionals such as Dimitrov, Nadal and Murray have had their footwear specially tailored and customised for their own specific needs. Some sneakers you currently see being worn by your fav player on tour are actually from a good few seasons back and cosmetically updated to look like a new incarnation. Others, might be a hybrid or even bespoke made and not for sale.
Andy Murray wearing bespoke Under Armour shoes a the Madrid Open in 2022