Best TV deals for World Cup 2026 watching parties
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The 2026 World Cup kicks off on 11 June, and while hopes of it coming home are high, it’s the 104 matches themselves that promise the real spectacle. If you’re enjoying the spectacle at home, there’s still time to upgrade your setup with the best TV and projector deals.
With games spread across Canada, Mexico and the United States, and tickets in extremely high demand, following the action in person won’t be easy – or cheap. But thanks to modern technology, experiencing the magic as it unfolds has never felt more possible, even from your own living room.
But investing in the proper at-home cinematic setup is critical. And, while smart TVs are now the norm in households across the globe, and come fully equipped with enough apps for endless streaming, no two are the same.
In anticipation of the World Cup 2026, technology critic David Phelan told Standard Shopping just what he’d be looking for when searching for that all-important game TV. David has nearly three decades of experience as a technology critic, reviewing everything from the best wired headphones to laptops, smartwatches and the latest phones. An expert on anything tech, he knows what features make a good TV a great one.
Read more: Ranking the 10 best World Cup kits for 2026
- “Before you buy a TV for your World Cup enjoyment, think about exactly what you need. Even smaller TVs offer 4K resolution, which is a good start, but also look out for good motion handling, especially among cheaper models. If you’re going to be watching the ball and the players move around fast, you don’t want blurry edges.”
- “OLED TVs are sensational – but they’re not as bright as regular LED screens, so bear this in mind when buying, or at least be prepared to darken the room to see every detail clearly.”
- “If you don’t want to close the blinds while watching an afternoon game (it is June, after all), consider a TV with an anti-reflective feature. A brand like Samsung achieves this on some of its models with a matte filter and clever software.”
- “Don’t neglect audio – Panasonic and Samsung both have outstanding sports modes which can boost the crowd noise, which can transform the experience and make you almost feel you’re in the stadium, while avoiding the eye-watering FIFA ticket prices.”
Best TV deals for the World Cup
Amazon ember 43" 4-series with Fire TV
Wallet friendly and with 4K Ultra HD, enhanced brightness, and clear audio, the Amazon ember 4-series is practically calling your name ahead of kick off. And, thanks to Alexa, you can simply ask Alexa to flick back and forth channels if you’re switching between coverage.
Was: £429.99
Samsung 55" crystal UHD U8020F 4K smart TV
The savings may not be huge on the Samsung 55" crystal UHD U8020F 4K smart TV, but the crystal 4k processor makes up for it. Samsung say that clarity is guaranteed with intelligent 4K picture enhancement, with sharp, ultra-realistic images, so you’ll never miss a goal.
Was: £349
LG OLED65B56LA 65-inch OLED 4K UHD smart TV
Just in time for the World Cup to kick off, you can score 27 per cent off this bestselling LG TV. At 65in, the screen is big enough to fully immerse yourself in the game, with technology with self-lit pixels that give 100 per cent colour accuracy. Currently, Amazon is running a deal where you can choose an unpack and collection, TV set up and recycle or TV wall mounting and set up free of charge.
Was: £1,499
Samsung QN73F neo QLED 4K vision AI smart TV
Quantum matrix technology uses mini LED precision to deliver sharp detail and impressive contrast that feels tailor made for match day, while AI sound pro adjusts audio in real time to keep commentary, crowd noise and every key moment crystal clear. You might not be in the stadium, but your sofa will get a pretty convincing second place. Add in a comprehensive smart platform, and you've got a strong all round performer.
Was: £799
Samsung 50” the frame QLED 4K vision AI smart TV
If you're planning to watch every possible minute of the World Cup but don't fancy a giant black screen dominating your living room the rest of the time, Samsung’s the frame is well worth a look. Its customisable bezels help it blend seamlessly into your living room, while art mode turns the television into a gallery display when it's not in use. With access to more than 3,000 artworks through the art store, there's plenty to choose from, and with £300 currently knocked off the price, it's an even more tempting upgrade.
Was: £1,099
Hisense 98" 4K ultra HD QLED smart Android TV
For those who subscribe to the go big or go home school of television buying, this 98in Hisense certainly delivers. The whopping screen is paired with a 4K QLED display designed to produce bold colours and plenty of detail, making everything each match feel more magical. It’s also built with picture enhancing features that help keep fast paced runs up and down the pitch looking smooth and crisp, and its IMAX credentials promise a viewing experience unlike any other. Plus, as the official partner of the FIFA World Cup, Hisense have rather good credentials.
Was: £2,299