Tesco £10 Easter egg beats luxury rivals in chocolate taste test

A supermarket treat selling for just £10 has been singled out as the UK's best Easter egg – beating rivals from luxury chocolatiers.

Tesco’s own label Chokablok Billionaires Dynamite Easter Egg wowed judges, scoring an impressive 85 out of 100 in a chocolate taste test.

Experts at the Good Housekeeping institute tested 100 Easter Eggs, including high-end expensive, luxury brands and high street treats.

The Tesco egg, packed full of honeycomb, chocolate covered shortcake and caramel fudge pieces, was described as “truly indulgent” with its “rich, creamy milk chocolate shell”.

At £10, the hefty 650g egg works out as good value compared with smaller, more expensive handmade brands.

Stas Chocolatier, a specialist chocolate company from Kent, won the Best for Sharing category with its 700g Sweetie egg, which will set shoppers back £19.99 - and scored seven points less on the judges’ chart.

The fancy confectioners bagged first-place in the children’s category with their £9.50 Easter Egg Head, which can be assembled using edible glue.

The chocolate delight, which scored 78 out of 100, comes complete with eyes, nose, ears, eyebrows and mouth.

First place in the Best for Grown-ups category, with a score of 81, was the Bettys Milk Chocolate Spring Flowers Egg at £25 for 350g.