News | UK

New Day newspaper set to shut two months after its launch

Robin de Peyer
5 May 2016

The New Day newspaper is set to be axed just two months after its launch.

It is believed the last edition of the paper, published by Trinity Mirror, will hit news stands on Friday.

Company bosses had previously said the newspaper could make a profit by the end of the year after its launch on February 22.

In a trading update, Trinity Mirror said: "Although The New Day has received many supportive reviews and built a strong following on Facebook, the circulation for the title is below our expectations.

"As a result, we have decided to close the title on 6 May 2016. Whilst disappointing, the launch and subsequent closure have provided new insights into enhancing our newspapers and a number of these opportunities will be considered over time."

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The New Day is edited by Alison Phillips, the Mirror's weekend editor.

At the time of its launch, the group said the title would cover news and features in "an upbeat, optimistic approach and will be politically neutral".

Trinity, which also owns the Daily Mirror and a host of regional titles, said The New Day would initially be available free of charge from 40,000 retailers, before trialling at 25p for two weeks and then selling for 50p after that.

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