Cheering rugby crowds 'bottled for Londoners to enjoy'

THE sound of crowds cheering on their team during a number of historic matches was today bottled for Londoners to enjoy at any time in the run up to the Rugby World Cup.

Energy company SSE, joint sponsor of ITV’s coverage of Rugby World Cup 2015, created the so-called Sounds of Victory bottles which release crowd noise when the lid is lifted.

England player Neil Back was at the launch of the bottles in a pop-up in Holborn today.

He said: “Every rugby fan will have experienced a moment they wish they could relive; when the atmosphere is so incredible you wish you could bottle it there and then.”