Celebrities fall down the rabbit hole for Children in Need

Eight celebrities have undergone a transformation in order to attend a Mad Hatter's tea party to raise money for Children in Need.

Alex Jones, Jorgie Porter, Mathew Horne, Kimberly Wyatt, Jedward, Emily Atack and Danielle Lloyd have joined forces to encourage the nation to raise funds for disadvantaged children and young people by baking with Asda's exclusive BBC Children in Need products.

The magical Mad Hatter's tea party set was recreated using Asda's limited edition BBC Children in Need products, including gingerbread Pudsey bears, brightly coloured mixing bowls, cupcake cases and cupcake stands, with a percentage of sales of each product donated to the charity.

Jorgie Porter, who poses as Alice said: "When I was a little girl, Alice in Wonderland was my all time favourite book, so when I heard about Asda's BBC Children in Need shoot, and the Mad Hatter Tea Party theme, I jumped at the chance to be Alice to support this amazing charity. I'm so excited to be involved this year and I will be getting all my friends and family baking in November to raise the vital funds for children and young people who need our help."

Fiona Campbell-Roberts, Head of Asda in the Community said:"We know our shoppers and colleagues love supporting BBC Children in Need. The majority of our customers are mums, so they feel strongly about helping disadvantaged children and young people. We want to make it as fun and simple as possible for people to do their bit; baking is the perfect way for the nation to raise money. So get your family and friends in the kitchen and get baking for this fantastic charity!"