"When people told us that waiting time was one of their biggest annoyances, we wanted to help solve a common problem with a simple solution.
"Pay @ Pump could easily be the answer by putting the festive cheer back into buying beer - a win-win for both bars and bar-goers."
Barclaycard said the desire for more contactless spending was on the increase with 28 per cent of people surveyed stating they would like to see it introduced in all bars and pubs.
According to the firm's Contactless Spending Index, the number of contactless payments has increased by 112% in the past year.