iOS 7: Apple rings changes with new ‘cleaner’ look iPhone apps

Apple has unveiled its first big overhaul of iPhone and iPad software to transform the way the gadgets look.

The iOS 7, available as a free update to users later this year, abandons the paper, leather and wood look of the current software. The “flat” design was masterminded by London-born designer Sir Jonathan Ive. But it has had a mixed reception with critics claiming it looks like Google’s rival Android system and could confuse users. It is the biggest change to the iPhone’s software since it was introduced in 2007.

The appearance of many of the apps has been simplified for “cleaner” designs, while other functions have been introduced. Sir Jonathan said: “We wanted to take an experience people know, and add to it.”

Jan Dawson, chief telecoms analyst at IT research firm Ovum, said: “The new version is almost unrecognisable, which will make it polarising. Some people will love that their phone feels new and different, while others will be disoriented.”