Interactive map helps to Net a bargain from those 'hidden gem' shops

An interactive map to guide people away from main high streets and towards small businesses is being launched today.

Shoppers can download information about some of the best streets for independent shops, as well as hidden gems off the beaten track, on their phone or tablet.

Portobello Market and Golborne Road in Notting Hill are covered, along with Kensington High Street, King's Road, Knightsbridge, South Kensington and Brompton Cross.

As well as pointing out landmarks such as Kensington Palace, Harrods and Harvey Nichols, the maps also alert customers to delis, boutiques and specialist shops.

GPS technology points out exactly where the user is in relation to a shop. The website provides links and information about each outlet.

The initiative by Kensington and Chelsea council was welcomed by independent retailers in the borough who have suffered in the recession and from the opening of Westfield.

Alicia Holden, 25, PR manager for jewellery boutique Kirsten Goss in Holland Street, Kensington, said: "It's frustrating if you go down to the high street and it's bustling and you think, 'We are tucked away'.

"Often even residents say they didn't know we are here. It would be great if people took advantage of what's on their doorstep."

Marketing manager Kate Kuhlman, 29, said: "People don't necessarily want to shop in a mall but they don't know the little fun streets."

Bill Hornet, co-owner of Hornets second-hand menswear shop in Kensington Church Walk, said the map would be particularly useful for foreign visitors. "We are a destination shop offering high quality second-hand clothes," he said.