News | TechGoogle launches mobile-friendly new logoVisitors to the search engine were today greeted with an animation of a hand drawing the new logoTom Marshall2 September 2015Google has launched a new logo which it claims is more suitable for apps and mobile devices.The search giant tweaked its famous multi-coloured logo by adopting a new font with smoother lettering. The revamped design is no huge departure from the previous version, but the tech firm said it would make life easier for users on smartphones and tables.The company said: "You expect Google to help you whenever and wherever you need it, whether it's on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop."Today we're introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens."Read MoreGoogle says it wants to keep the London technology ball rollingGoogle's £6bn of UK revenue but only £8m in corporation taxGoogle on the defensive as it gets tougher to stay in denial The move comes a month after a major restructuring of the company was announced.Google is being slimmed down in a shake-up that will see it operate under a new parent company called Alphabet.The search engine, YouTube and Android operating system will remain under the Google brand.New logo: The updated design in fullBut newer businesses, such as its research and investment arms, will work as separate parts of the new conglomerate, the firm announced.Additional reporting by the Press Association.MORE ABOUTGooglemobile devicesSearch Engine
