US-based Merge VR co-founder Andrew Trickett said: “It’s the world’s first holographic toy. When the app sees the markers [the cube] displays digital imagery, which can be interactive.
"It’s not just entertainment, it’s also educational. It can visualise different parts of the anatomy, such as the heart or skull, and also planets and chemical constructs.
“Virtual reality is cool but augmented reality melts people’s brains, they just love it and I think it has a much broader appeal because you can see the open world.”
Holo Cube is planned for launch in the UK later this year to accompany its £60 VR goggles.
