Michael Bloomberg: I get my legal highs on FT

What better way to woo high-fliers than take out a full page ad in today’s FT featuring a pile of white powder and the caption “Powerful”. So who is suggesting it is the equivalent of a performance-boosting drug? Bloomberg, promoting Business Week magazine.

New York Mayor Michael Bloomberg is keen to buy the FT from Pearson and make his presence felt in London, encroaching on Boris Johnson’s turf.

Read the small print and you find the powder is actually guar gum, “a starch used in everything from fracking fluids to ice-cream to catfood”.

Not that this will soothe FT staffers.