Ruth Duston OBE, Chief Executive of London Heritage Quarter, told the Local Democracy Reporting Service (LDRS): “City Hall has a critical role to play in making London a place where young people can build a life, not just start a career.
“Our research shows the biggest pressure is housing. Rents have risen sharply, and many young Londoners feel the cost of living is far higher than they expected. If we want to retain talent, we need to see more homes delivered at scale. That means using the next London Plan to release enough land and ensure homes are permitted in a way that actually makes them viable to build.
“There is also a large pipeline of schemes that aren’t coming forward at the moment, so improving viability and unlocking those sites is essential if we’re going to increase supply.
“From a business perspective, this is about London’s workforce. If young people can’t afford to stay, or don’t feel confident about living here long term, employers will find it harder to recruit and retain the talent they need. That’s why making London more affordable, safe and liveable is essential to the city’s long-term competitiveness.”
She added: “London’s future success depends on keeping young talent. This research shows too many young Londoners feel squeezed on rent, safety and quality of life.
“If we want London to remain a magnet for investment and opportunity, City Hall, ministers and business will need to work together to address those challenges.”