Tennis ace Marcus Willis ‘set to make millions’ after Wimbledon 2016 performance

British underdog Marcus Willis “could make millions” following his rise to tennis fame as long as he stays true to his character and keeps playing, branding experts have said.

Jon White, managing director of brand developers Elmwood, said that the 25-year-old should focus on working with products that fit with his personality.

“He has got to strike while the iron is hot,” Mr White said. “He was made in 24 hours, if he doesn’t do something quickly he will be gone by the end of Wimbledon.

“If he makes the most of it, he could make millions. It could be endless.”