Bailey said: "I've always been a huge fan of the Queen. She has very kind eyes with a mischievous glint. I've always liked strong women and she is a very strong woman."
Culture Secretary Sajid Javid said: "The Government's GREAT campaign is promoting Britain as a world-class destination for trade, tourism, investment and education.
"The portrait of Her Majesty The Queen by renowned photographer David Bailey CBE, celebrates her 88th birthday and supports the aims of the campaign, to showcase everything that is great about the UK to an international audience."
It is hoped that the image will encourage overseas visitors to experience Britain's royal heritage. Britain's monarchy, including royal heritage and property, is one of the biggest drivers of tourism into the UK, generating an estimated £500 million per year from overseas tourism spend.
The Royal Family has given strong support to the campaign over the last two years and this photograph continues that support.
Bailey, 76, has photographed an extraordinary range of subjects over more than half a century - actors, writers, musicians, film makers, designers, models, artists and people encountered on his travels.
