London café where everything costs £1 shuts up shop after less than year

A London café where all items cost £1 has closed its doors after trading for less than a year.

Caffix in Fitzrovia offered city workers a cheaper lunch option with smaller portions of cakes, coffee, salads, sandwiches and drinks, all for £1.

Last year, the café owners even spoke of plans to launch Caffix as a chain across London and the UK.

But despite enjoying a healthy start, owner Joe Kaye, 32, revealed on the company’s website that they were closing the shop and ‘reviewing the business’.

A statement on the café’s website reads: “12 months ago Caffix set itself a mission to enable the people of London to ‘eat fresh, pay less’.

"Freshly made, quality, tasty food, and premium Italian espresso coffee were the founding principles.

“We are proud to say we never wavered from this, and were so delighted to be making a difference and putting a smile on the faces of so many people.”

Mr Kaye told Evening Standard he still had big plans for Caffix and was planning new concepts to bring to the high street.

He said: "It's quite simple, we reviewed the business plan and at the moment, we don't think it's sustainable enough for what we want to achieve.

"It's not gone bust and I've not gone bankrupt, we had week-on-week, month-on-month growth until we closed.

"We still have huge plans for Caffix, it just wasn't moving in the right direction that we felt we need to achieve our future plans."

Mr Kaye also said that he never intended for Caffix to be known as the 'Pound Cafe'.

He added: "The whole point about Caffix was a fixed price, not necessarily a pound, so we're looking at the possibility of having two fixed prices but we're not 100 percent sure we're going forward with that.