Beer brands lead the way for accessibility here. Such as Bermondsey-based brewery Small Beer Brew Co, named for the light, lower ABV stuff everyone of every age drank in the 18th century, when water itself was too polluted to drink. James Grundy and Felix James, two former Sipsmith gin producers, say they started Small Beer when ‘we found ourselves going out for a social lunch, scanning the pump clips for a beer that wouldn’t slow us down, and quickly came to the realisation that it didn’t exist. You could either get great flavour at high strength or drink a lower ABV beer that compromised on taste.’ So they went to work, creating the 1% ABV dark lager, coffee-rich with Marmite depth, and the crisp 2.1% lager that’s practically more refreshing than water, and barely any more fattening — Small Beers clock in at half the calories of the regular stuff. Add in a sustainable practice, which has reduced water usage from 8-10 pints to produce a single pint of beer to 1.5 pints, and drinking its beer is practically an ethical duty.