For the past year she and Turner have been the toast of New York, although they have just returned to Shoreditch to cut back on the endless transatlantic travel. 'Alex and I do very different jobs that are time-consuming and involve travelling, but it is all I've ever known,' she explains.
There has been one blip in this otherwise charmed life: the premature demise of her MTV chat show It's on with Alexa Chung, which only ran from April to December 2009 (the Americans never did quite get Alexa's brand of British irreverence), but there are new projects in the pipeline. From this autumn the 26-year-old will be presenting MTV2's alternative music show Gonzo and she continues to co-present T4's fashion show Frock Me, with designer Henry Holland. Alexa has also recently been named as the face of Lacoste's new perfume Lacoste Joy of Pink. 'I have never done a fragrance before, although it's something I have often been asked to do. But I like Lacoste because of its heritage. It's French and it's a classic brand. Plus Margot in The Royal Tenenbaums is one of my favourite film characters and she wears Lacoste dresses the whole time. So I guess I fitted their bill and they fitted mine.'