Instead, at the end of each day, we have comfy cabins on board the converted Russian research vessel Academik Ioffe, four-course meals, including plenty of seafood, hot showers and a bar crowded each night with international travellers from around 20 countries: twitchers, photographers, students, or those ticking off their seventh continent. It's the "end of the world" landscape and incredible wildlife that draws people now, rather than a race to conquer the Pole.