Yet even here, a half-hour drive from Celtic Manor, they were getting in on the Ryder Cup act. Indeed, for the good folk of Abergavenny the golf could be the second jackpot in a matter of weeks. Its annual food festival each September, which this year attracted guests ranging from Aussie TV celebrity chef Bill Granger to chef Bruno Loubet (of Bistro Bruno Loubet, Clerkenwell), attracted 40,000 people, while the town's Angel Hotel, with its AA Rosette restaurant, sold out well in advance for the Ryder Cup weekend.