Club 18-30 could be sold as millennials seek different types of holidays

A crying shame or a welcome move?

Shutterstock / dexns

14 May 2018

Booze, sun, clubbing and no end of singletons… what’s not to like? Apparently a lot, according to millennials.

News comes this week that Thomas Cook could be set to sell their legendary Club 18-30, a business responsible for bringing the rowdiest package holidays to the masses throughout the ‘60s, ‘70s, ‘80s, ‘90s and ‘00s, after they found millennials want to experience 'ego' travel instead.

According to the travel company, 'ego' travel is about seeking healthier, more aesthetically pleasing holidays and not coming home with sunburn and few memories of the week before.

In a world of wellness and self-care, where people's digital image is one of the main ways of expression, it’s not wholly surprising is it?

A spokeswoman for Thomas Cook commented: "We remain committed to Club 18-30 for summer 2018. However, we are exploring options for the future of the brand, which could include the possibility of a sale."

At one time over 100,000 people a year would head to low-cost resorts like Magaluf, Ayia Napa and Malia for drunken partying and the booze-fuelled holidays even spawned a TV series Club Reps.

The company are now rolling out Cook Club which is focussed on capturing the boutique hotel-loving customer and the first one will open in Crete this year.

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Club 18-30 could be sold as millennials seek different types of holidays

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