Where to go next but Luisa Via Roma, the hippest shop in Florence? The fashion selection is avant-garde, with names including Rick Owens, Ann Demeulemeester, Givenchy and Delfi na Delettrez, all clinically displayed in the über-modern space. For something more traditional, there's always Principe, which has good men's shirts and boxer shorts, all in my favourite ginghams and
stripes. My super-stylish mother bought me my fi rst good' shirt there when I was ten and, like a good Italian son, I have been shopping there ever since.