Breast enhancement is by far the most popular cosmetic procedure in the UK. Around 26,000 operations are done each year, though since there is no central register for surgical procedures, that figure is approximate. Somehow, over the past 15 years, it has become accepted, a common-or-garden procedure particularly popular with young women who see it as a rite of passage to propel them to-wards a life of glamour, celebrity or notoriety. Will the PIP scandal rein this in? ‘People don’t seem to be put off,’ says Mr Richards wearily. ‘We forget disasters,’ says Mr Searle, ‘but I hope it might discourage women who are uncertain, or who don’t actually need surgery, from taking such a step.’ ‘Do you want my honest answer?’ asks Dr Kirwan. ‘I think it will make no difference at all.’ ES