But even if you don’t get his good looks, you’ve got to give him some kudos for creating such frantic levels of hype despite only having been modelling for ten minutes. He walked in his first shows this year for Sacai and then bagged Gap, CK One and H&M campaigns, but already he has 700,000 Instagram followers and 90,000 on Twitter, all of whom cravenly favourite and retweet his posts, which range from pouting portraits to bon mots such as ‘babe let’s go to prom’.