With Blain seeking to move to the inter-national level, the opportunity to join forces with the scholarly Southern, who has an encyclopaedic knowledge of contemporary art and the contacts and credibility in that world that Blain was still developing, was irresistible. Southern is quieter and more reticent, whereas 'Harry is the one who'll be buying drinks at the Groucho at 1am,' says a friend, but the pair share remarkable similarities. Neither went to university, both are highly cultivated, married with children, and are churchy – 'but not born again' – the pair even share the same dress-sense: smart but open-necked shirts, and go to the same tailor, Timothy Everest. 'The similarities with Gilbert and George end there,' jokes the friend. To make a bold statement about their intentions for their new gallery, the pair needed a space to match their ambition. A building d'Offay had never managed to utilise as he had wanted to in Haunch of Venison Yard, tucked between New Bond Street and South Molton Street, was ideal. Previously, plans by Norman Foster to renovate it had been refused permission. But the duo bought the lease and succeeded in having a £1 million design by Nick Malby, a student of Renzo Piano, approved.
Once completed, with many of the artists who had shown under d'Offay, such as Viola and Long, moving to the new venture, Blain's access to the City and Southern's unrivalled art-world address book, the new gallery could hardly go wrong. And to all intents and purposes it didn't, until 2007. In that year, Christie's announced it had bought the gallery from its two owners. The sum paid has never been disclosed, but would have run into the tens of millions. This move was greeted, according to veteran art markets correspondent Colin Gleadell, with 'shock and disbelief'. One of the art world's deep divides had been crossed, to the fury and disapproval of many.