He describes a middle-class upbringing of art college in Middlesex, designing a café for wealthy Hampstead friends and mixing with an international crowd at the Royal College of Art where he met artist Chris Ofili, his friend and early client: “My understanding of design comes from all this — the differences, the diversity, it was my baptism. We were the first generation that moved to the East End when west London became too bourgeois.” Commissions from the art world and the music business followed, including the Dirty House for Shoreditch artists Sue Webster and Tim Noble — so-called for the sticky, almost black bitumen paint on its exterior.