Co-founder of Bluesmart Tomi Pierucci says, “We came up with the idea for Bluesmart after suffering a couple of bad experiences with our luggage, when airlines forced us to check bags only to have them mishandled or lost. We realised that with all the amazing technology available today, we could do better. Suitcases haven’t seen much innovation in decades, so we decided to design a suitcase for this century.”