The coolest beach bags are the ones that are unapologetically beach bags. No one wants to use the same old tote they’ve lugged around to and from work while enjoying sun, sand and sangria. It should have texture and colour, and be big enough to throw in a beach towel and that 7,494-page hardback you’ve been meaning to read since January. The Muzungu Sisters source artisanal items from all over the world and this bag, available at Matches, is perfect. My dream of having pompoms on every accessory possible is one step closer.