Wear sunscreen. We know we should. God knows, weary beauty writers keep telling us. But do we? Every day? The truth is, until now sunscreens have tended to be a bit basic. Where other elements of skincare have seen relentless innovation, sun cream has largely continued to do the same thing: act as a filter that sits on top of the skin, absorbing or reflecting harmful rays of light. Some products do this beautifully; many more cause breakouts, weep into the eyes, or simply stop working. Even the best (Heliocare, Skinceuticals, Avène) do not necessarily fit well with our day to day existence, in which the pace of life doesn’t encourage stopping to reapply.