I arrange to meet up with an old school friend, Ji-Hee, and we hop on the subway to Noryangjin, Seoul's largest wholesale and retail fish market. Less well known than Tokyo's famed Tsukiji market, Noryangjin certainly rivals it in size. If you can face getting there before dawn, you'll glimpse the daily fish auctions that take place between 1am and 6am for the tuna, abalone, sea cucumbers or whatever fish is in season, all of which will find their way to restaurants around the capital in time for lunch. Feeling peckish, we bargain with one of the hawkers for a sea bream and flounder, which are pulled out of the tank and gutted before our eyes. You don't get hwe (sashimi) much fresher than this. The rest of the fish is made into mae oon tang, a spicy soup, which we polish off with some local soju, Korea's delicious but dangerously strong rice alcohol, which is not dissimilar to sake and has a wonderfully numbing effect.
Driving through Seoul you realise that the city is in a state of constant reinvention. We pass ornate gardens and the Chosun-dynasty palaces Gyeongbokung and Changdeokgung, which jostle for space among the modern concrete and glass buildings. As we approach the fashionable university district of Hongdae, the horizon is dominated by architectural big-hitters: Rena Dumas's glass-encased Maison Hermès, the world's fourth largest Hermès store, with a silk-screen wall that reflects the ever-changing sky; Jean Nouvel's Leeum Samsung Museum of Art, a sleek three-tiered glass, steel and black concrete building set on the slopes of the city's Namsan mountain; and Zaha Hadid's much-anticipated Dongdaemun Design Plaza, due to be completed next summer, which will be both a historical and cultural park, complete with restored castle walls, a design gallery, history museum and a plethora of boutiques.