He always sang. 'It just comes so naturally to me.' At school he was more Cyrano de Bergerac than Casanova. Mates would say to him, 'Ah, there's this girl I'm in love with, can you write me a song for her?' A natural at romantic ballads, he worked hard to become a lyrically dextrous rapper, which was his 'Plan B'. 'Hip-hop was the challenge and I was testing myself with that craft, to be the best in this country, in the world, up there with the greats.' With those expectations, he was heading for a fall, and despite some five-star reviews, Who Needs Actions When You Got Words (2006) only reached No 30 in the charts. A critique of street kids' bad behaviour, delivered in their own language, it throbbed with moral indignation. 'It was about the reality of stabbing, the reality of prison. It didn't make those things funny like Eminem does.' He got fan mail from boys in prison, which made him feel that 'it was all worthwhile', although generally, he thought his album was misunderstood and undervalued, while big money rap with bad values was rewarded. 'I was nominated for three MOBOs and I didn't win one,' he says, still miffed. 'And I got angry about that, because I was the one who was trying to say something deep, who was doing something that meant something'