In all his successive incarnations - director of Labour Party publicity, No10 consigliere, Brussels Commissioner, Cabinet minister (three times) - "Mandy" may have fascinated the British political class but he never won the admiration, still less the affection, of the broad mass of voters. Here the various nicknames he was given - "the Prince of Darkness", "the Sultan of Spin", "the New Machiavelli" - all told their own bleak tale of his lack of humanity or warmth.