We are always looking at new ways to improve the area, so we work with everyone from TfL to the Metropolitan Police and the local council, Camden, to make sure Midtown is an exciting, vibrant place for workers and visitors alike. We also focus on environmental innovation, which involves organising partnerships for rooftop gardens — such as on the roof of law firm 90 High Holborn which supplies the Rosewood London with vegetables and the hotel in turn gives compost back to the garden — plus urban bee keeping, secure cycle parking and closed loop recycling.