Toy titans Fisher-Price are set to launch a new toy that will begin to teach kids to code before they even start nursery. The (admittedly cutely-named) Think & Learn Code-A-Pillar has eight sections with different command icons. Depending on how the segments are ordered (or programmed), the toy will then follow the instructions — moving, blinking, beeping and smiling. When it goes on sale in the US (reportedly in July), it will cost $50 — a small price to pay for a future whizzkid.