This is a lucrative part of the car market, and BMW wants its share. The car is longer, wider and much taller than a 1 Series, with such a short bonnet that the vehicle is really a one-box shape. It’s hard to make this van-like shape attractive and — while it’s no less or more appealing than its main competition from the VW Golf SV, Mercedes-Benz B Class and Nissan Qashquai — compared to most other BMWs it looks a bit bland.