Cinematic celebration for Maserati

Luxury car dealer HR Owen and Curzon Home Cinema are bringing pop-up cinema to London this summer, to celebrate the centenary of the Maserati marque.

By day, HR Owen will show off the latest Quattroporte and Ghibli models at Duke of York Square, Chelsea and Finsbury Avenue Square in the city.

In the early evenings, the projectors will roll — free of charge — showing movies ranging from The Italian Job and Orbit Ever After, to Rebel Without a Cause, plus Bafta-nominated shorts.

“It’s a great opportunity to see the newest Maseratis, against a backdrop of some of the greatest road movies,” says Chris Harris, HR Owen marketing director.