Jimmy Choo opens hot pink cafe in Harrods

Shoe-loving Instagrammers rejoice! For there is a hot (pink) new café in town, ready to serve you rose tea while you make your reels.

Stellar stiletto label Jimmy Choo has this week opened a top-to-toe pink café in Harrods, which will no doubt be a mecca for content creators and shoe addicts alike.

The luxurious, ultra-Instagrammable space opened on the department store’s shoe floor – ‘Shoe Heaven’ - on Wednesday and will remain in situ for three months, serving a rose-hued menu of raspberry croissants, strawberry eclairs and summer berry jellies. Alongside hot and soft drinks there are also savoury picnic sandwiches and choux crostini on offer.

But really, this one’s not so much about the food as it is the fabulous fuchsia interiors and pink JC branded crockery, all of which have been designed as a nod to the brand’s latest handbag line - the Varenne Avenue Collection, set to launch this autumn.

Choo Cafe will run from the July 6 until September 30, opening from 10am-8pm Monday through Saturday and 12pm-6pm on Sundays.