What do your pieces have in common?
A surprise factor. They all beg the question: 'How does that actually work?' It's an emotional connection, not a visual one. One of my latest lights, Skin, for Flos, uses miniature LED technology. The bulbs are very small, low energy and they last forever. Conventional lampshades are big and voluminous, with a bulb in the middle. Skin is based on a very thin piece of metal that opens at the bottom to release light, and I want people to ask: 'How can light escape from a flat piece of material?' You could never do that with a lightbulb.