‘The classic line that we get from studios is: “We want to do something no one’s ever seen before,” ’ says Ben Morris, ILM’s London creative director. ‘In the incredibly rich visual world that we now live in, that’s a genuine challenge, but it’s one London is equal to.’ He and his business partner Sue Lyster set up the studio last year, rapidly growing the team from three people to 130 in weeks. Both had previously worked at Framestore: Morris, who first decided to go into the industry after seeing the original Star Wars film as a child, and who won an Oscar for his work on The Golden Compass in 2008, was a visual effects super-visor; Lyster was head of production. It’s all a long way from the mid-1980s when the industry was in its infancy. Framestore, the oldest London VFX company, was founded in 1986. Back then, says CEO William Sargent, the demands on processing speed and storage were so huge, they could only make short CG films at television resolution — it took a bank of hard drives the size of a two-bedroom flat to create 90 seconds of footage. The company’s first projects were pop videos for bands such as Culture Club and A-Ha. Using Moore’s law — a theory devised in 1965 by the computer scientist Gordon Moore, which predicted that processing speed would double every year — they could plan for the moment when they would be able to move into film. ‘We knew as early as 1986 that we’d be able to, but we knew we’d have to wait until around 1993 for it to become cost-effective.’