None of this comes cheap, and Punchdrunk is a big Arts Council recipient, having recently won an 'uplift' grant. 'The cuts have meant they have been forced to make some tough decisions but it's exciting because so much good work is going to come through because of that. It's a new era.' There's a wave of brilliant 'immersive' theatre companies around such as dreamthinkspeak and Coney, but Punchdrunk is the big success story. 'Still, we're never going to make money,' says Barrett, whose shows are founded on a ruinously wonky ratio of huge production staff and performers to small audiences. 'My ultimate goal is to make a performance for one person alone.' One early show, The Moonslave, played over four nights to only four people. 'Ah, that was my favourite show ever. You arrived expecting to see a show in a village hall. But you found only two hundred empty seats with programmes laid out on them. A phone rings on stage. It's inside a parcel addressed to you. You answer the phone, and a voice says "Your car is outside". A masked chauffeur opens the door, and suddenly you are wrenched away from conventional theatre, driving at 60 miles an hour through the darkened countryside while lush symphonic Shostakovich plays over the speakers. You arrive at a huge house, dark except for one light at an upstairs window' Soon you are following an invisible princess along a torchlit trail in the garden, passing installations of abandoned steaming coffee cups and still-smoking cigarettes until, as you reach the edge of the forest, the music builds to a loud Danny Elfman-style crescendo and suddenly a red marine flare illuminates 200 grinning scarecrows.