Nothing makes men recoil more than realising they've over-committed. Yet men spend months, years, even lifetimes, with women they didn't intend having more than the odd night with.
Men are often just too dumb to get laid without first fooling her and themselves into believing they're really into her.
Having no faith in their innate appeal, they instead make themselves "emotionally available" and get needlessly entangled.
Like showing off your money or your six-pack, exaggerating your affection is for chumps.
The truth is, women love sex - way more than any man does - and don't need much persuading to do it.
With mere lighthearted nonchalance, you can have the sex life of a rock-star without breaking a sweat.
When you're fun and easygoing, women are fun and easy too. Indeed, making an effort turns them off.
Treat women as intelligent individuals who can make up their own minds without persuasion, and they'll jump you like you're the last man alive.
And once you've hit that magical tipping point and acquired some notoriety as a womaniser, things snowball beyond control. Women will take you home just to see what the fuss is about.
Your empty promises reveal your lack of confidence, which has drawn you into the clutches of needy women.
Be bold enough to be straight and you'll meet independent females who don't need buttering up before getting into bed.