Disconcertingly, Akin asks me to stand up and twirl during our consultation and looks closely at my neck before I am deemed a viable candidate.
"You have to take someone's figure into account," agrees Lisa Whiteman, co-owner of top Mayfair salon Webster Whiteman. "It's the same as picking out clothes which flatter: you don't want to emphasise a curvy lower half by making your head look too small. Emma Watson isn't a stick but she is in proportion, which is essential."