Start at the bottom, with the right socks. More than 65 per cent of runners incur injuries each year and Sensoria smart socks are designed to prevent this. They have inbuilt sensors that alert you via an accompanying app when you are landing on your heel or the ball of your foot in a way that could lead to tissue inflammation and the runner’s nightmare injury, plantar fasciitis. They monitor cadence to reduce pressure on hip and knee joints and there’s a virtual coach who tells you when you should go faster to reach your goals. There is plenty of cushioning to prevent blisters.