If this isn’t enough to convince you, the newly revamped picks in-store should be. Gone are the drab, mumsy “curve-control” days, and instead the LBC has picked up the pace in the style stakes. Designer of the moment Roksanda Ilincic has applied her commercial talents to the swimwear industry with a range of desirable LBCs with cutout details, pretty ruffles and neon trims, while the clean-cut offerings from US label J Crew are certainly worth their Lycra.