Poppy love

Since Anya Hindmarch’s iconic “Not a Plastic Bag” enjoyed a meteoric rise to fame in 2007, bags with a conscience have been a key consideration for both charities and fashion labels who recognised that our addiction to “overspill” bags was one on which they could cash in.

The latest to get a lever on this trend is The Royal British Legion who look set to follow in Hindmarch’s footsteps by creating the charity “it” bag of the season. Already a favourite with Sienna Miller, the eco-friendly jute bag is among the season’s most coveted accessories. Featuring a bold poppy motif and available for a very affordable £2.60, the Royal British Legion’s Poppy print jute wins on both an aesthetic and practical level.

Visit The Poppy Shop (www.poppyshop.org.uk) today to purchase yours safe in the knowledge that all proceeds of its sale will help care and support for members of the British Armed Forces, past and present - as well as their families.